adidas SLVR 2010 Fall/Winter Video
As previewed last month, the adidas SLVR’s fall/winter campaign for this year is finally here. Featuring both Brazilian football star Kaká and Slovakian tennis player Daniela Hantuchová, the pair highlight the collection’s balance between streetwear and fashion, as well as its sport versatility – specifically designed for active individuals who remain style conscious. Styled by Simon Foxton & Jay Massacret, with filming and photography by Will Davidson, this clip shows the sports stars in a playful light, interacting with one another, all the while adorned in smart-casual SLVR pieces. The collection is set for a worldwide debut next month, with the remainder of the campaign featuring a selection of prints in international fashion publications, as well as a short online film, both featuring Daniela and Kaká alongside a group of models.