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Sony recently launched its new 3D TV with a football-themed commercial starring Kaká, directed by the legendary music video director, Jonathan Glazer. The advert uniquely evades the problem of advertising 3D television on non-compatible TV sets by addressing the issue head on and playing the whole thing in 3D – leaving those with older sets behind. The humorous approach is welcomed, especially by those who already own a 3D TV!
Source: Creative Review