Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Even if football is not your passion, adidas will soon provide one more good reason to catch some World Cup fever. For its 2010 Fall/Winter campaign, adidas SLVR will feature international soccer star, Kaká. The campaign will zoom in on the Brazilian player who among his many achievements was the winner of the FIFA World Cup 2002 with his Brazil National Team, Champion of the Uefa Champions League in 2007 and Champion of the FIFA Club World Cup in 2007 with AC Milan. The visuals will make their worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film which will feature Kaká alongside adidas tennis star, Daniela Hantuchova and a group of models. With Photography & Filming by Will Davidson, Styling by Simon Foxton & Jay Massacret and Creative Direction by Pietschlim, the campaign will perfectly reflect the cool and understated yet engaging character of the SLVR collection and ensure there is something to keep an eye on even after the big game is over.