With a history dating back to 1930, the FIFA World Cup has become a shining example of how a sporting event can become an inspiration for millions of people globally. Celebrating the heritage of this year’s South African event, the first ever on African soil, adidas presents a truly unique series of packs that will appeal to football fans, adidas enthusiasts, collectors and memorabilia fiends alike. There are 5 country packs in total, namely, Argentina, France, Germany, Mexico and Spain, while for the first time ever a jointly packaged project featuring offerings from both the Performance and Originals departments at adidas is made publicly available. Beautifully packaged, each box set contains two jerseys containing the team jersey that will be worn at this year’s tournament and a historical version from great moments in the competitions past. The boxes themselves feature incredible attention to detail with hidden magnets to secure them together and built in display cases.
The current team jersey is presented by adidas Football and features the unique adidas TECHFIT™ technology, available to the public for the first time ever and providing proven benefits in control, power, and endurance. The historical jersey, presented by adidas Originals, is a replica from a great FIFA World Cup tournament that has featured in the country’s past and is guaranteed to induce enduring football memories for fans of the beautiful game everywhere. Look for these later this month, available in strictly limited numbers through select adidas retailers worldwide.