Featured is a look into The Rugged Standard, the physical manifestation of the online specialist rare denim and clothing store Superdenim. The ideals of stocking brands with real narrative, passion, quality and detail found in such abundance at Superdenim have been effortlessly transferred to the new store. Located in the historic northern city of York, this first floor incarnation displays an elegant array of some of Japan’s most difficult to find brands, and already has a fantastic selection of Mister Freedom, Studio D’Artisan, Joe McCoy, Viberg, Post Overalls and Jack Spade, with more to come.
The Rugged Standard
19 High Petergate