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Filmed and directed by Sid Ashford, this video is from Nice Kicks‘ newest video series, entitled “Beyond the Blog”. The debut episode examines the historic sneaker store Walter’s, in downtown Atlanta. First opening shortly after World War II, the store has been a permanent fixed on Decatur Street, staying true to its roots for over 50 years. The video also talks us through the way in which sneaker culture has evolved and been passed on through the generations, as well as detail the Walter’s store dedication to customer service.