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Since 2000, the Japanese Football Assocation and British label Alfred Dunhill have partnered to provide a best of both worlds relationship. Outfitting the Japanese National Men’s Football team off the pitch, a recent campaign falls on the heels of this year’s 2010 World Cup in Sourth Africa as it includes two videos. One video titled “Freestyle” is seen on the streets of Tokyo’s Ginza district outside the Dunhill flagship store and features the ever-growing aspect of freestyle football.