On April 15th, Monocle’s retail presence opened its first space within Hong Kong retailer Lane Crawford. The Pacific Place location will house many of Monocle’s collaboration products and join previous locations including Palma de Mallorca, Paris and Stockholm. The space will remain open until May 23rd, 2010.
(Hong Kong – March 29, 2010) Global affairs magazine Monocle is teaming up with iconic Asian retailerLane Crawford to create a seasonal shop. Situated within Lane Crawford’s Pacific Place home store at 88 Queensway Hong Kong, The Monocle Shop launches on April 15, 2010.
Open for five weeks, the Lane Crawford x Monocle partnership marks the first Asian home for The Monocle Shop – with previous locations including Palma de Mallorca, Paris and Stockholm. The 3m x 3m space will be designed by Monocle’s creative team in London and will stock exclusive Monocle collaborations with the likes of Comme des Garçons, Porter and BlackBerry, plus Monocle’s own products such as the limited edition posters and Monocle Live CD.
Tyler Brûlé, editor in chief of Monocle, is thrilled to open the first Monocle seasonal shop in China with such an esteemed retailer as Lane Crawford.
“We’re long-time fans of Lane Crawford’s approach to buying and attention to service,” says Brûlé. “The Monocle seasonal shop in its home store is a great way to meet more of our Hong Kong readers and subscribers – and it’s perfect timing, with our Hong Kong city survey in the May issue and our Hong Kong bureau launch this summer.”
The opening of the Lane Crawford x Monocle seasonal shop will be celebrated with a cocktail party on Thursday, 15 April, 2010 hosted by Tyler Brûlé and the Monocle and Lane Crawford teams. For entertainment, the Japanese jazz band Immigrant’s Bossa Band, will be performing inside Lane Crawford Pacific Place home store, welcoming guests as they arrive with their mellow and funky tunes. From April 15 to May 23, The Monocle Shop will feature Monocle’s range of home and lifestyle products, including Monocle x Comme des Garçons Hinoki fragrances and candle, Monocle x Ettinger jotters and Monocle notebooks.