MAKE IT COUNT: The Element Story with Chad Muska

Last year, filmmaker Kirk Dianda embarked on a comprehensive four-part documentary regarding the story of iconic skate brand element. Interviewing various riders and affiliated personalities along the way, this culminated in a 200 page photo book and DVD which was recently released through Element. Club Mumble share a rare look into Chad Muska’s apartment in New York City as we see an additional artistic side to his life.

Throughout 2009, Kirk Dianda filmed and edited MAKE IT COUNT, The Element Story. The documentary is a four-part series, that tells the story of the iconic brand and the people that helped shape what it is today.

Element recently released a 200-page photo book, which includes a DVD of the film too (available at The book is jam-packed with imagery from Element’s 20 years of defining moments, including ads, unseen photos, graphics, and behind the scenes photos from the film.

Throughout the production process, I was lucky enough to travel with Kirk while he interviewed this collection of truly inspiring people.

To start things off, we flew to the east coast to shoot a handful of interviews, including Bam and his family in Westchester, PA, Donny Barley in Providence, RI, and Chad Muska in New York, NY. While there, Chad put us up in his apartment, where he acted as the best host New York had to offer… Here’s an insider’s look at one of the most energetic artists and skateboarders around, and in his natural surroundings; SoHo.

What to Read Next

Neil Barrett 2010 Spring/Summer Collection Baseball Boot
Shofolk Alaric oki-ni Exclusive
A Bathing Ape Baby Milo "No Future" T-shirt Collection
Porsche 550 Spyder for Pharrell Williams by KAWS
Streetsnaps: Stalley