Speaking of the philosophy behind its brand and FOLK creations, visvim recently updated its site with FOLK Vol. 1, a micro feature explaining the Japanese brand’s thought process behind its product, which of course has received high praise throughout the past few years. Offered below is the excerpt from the feature with imagery of visvim’s beautifully crafted Virgil Boot.
How do we know when a made thing is good? Good craftsmanship makes us happy, so we naturally want to make good things. This holds true whether we manage a brand or design a specific product. It’s practically impossible to innovate a high-quality product in such a short, three-month business quarter. Yet we’re often told the exact opposite. Advertisements claim that new and groundbreaking products have appeared in stores overnight, but this is pure marketing. If we move past these bluffs, we can find signs that hint where we should go next. We can only move forward as long as the process of discovery keeps its momentum, and this cannot happen if there is not meaning for a product to exist.