M/M Paris for Prada “Pradalphabet” Project

Established in Paris in 1992, M/M Paris is an Art and Design partnership composed of Mathias Augustyniak and Michael Amzalag. In a collection of 26 letters created for Prada, titled “Pradalphabet”, each individual characters were treated as pieces of architecture. A total of 5 t-shirts designs will be released at Milan Design Week in April, each featuring a letter from “Pradalphabet” on the front and P-R-A-D-A / M logo on the back. Every purchase will be accompanied with an exclusive 64 page album, explaining the story and design of the project and also an essay by Italian writer and philosopher Federico Nicolao.

‘When we were commissioned to create this t-shirt project for prada, we thought that the beauty of buying a shirt is that it is a memory of a place, person or event. In theory, to buy a prada t-shirt, adorned with its logo, is like having a memory of the particular world by this brand…’ – M/M Paris


Source: designboom

Date: Mar 17, 2010  /  Views: 3  /  Author: Edward Chiu
Category: Uncategorized  /  Tags: Prada, Fashion