Dr. Marten’s 50th Anniversary Campaign

In celebration of their more than impressive 50 years in the business, British footwear label Dr. Martens has called upon 10 cutting edge bands to each cover a cult classic, complementing the brand’s powerful presence within the underground punk and rock scene over the years. The 50th anniversary campaign launches on April 1st and will include a dedicated website which will feature not only videos of each of the 10 cover songs (by 10 different directors), but behind the scenes footage and more, all available for download.