Y-3 | 2010 Fall/Winter Runway Show
Y-3 is on the run from the gloom and doom of the world. Armed with tongue-in-cheek humor, splashes of bright color, and intriguing aesthetic contrasts, the label’s Fall/Winter 2010 collection brought a healthy dose of fun back to the runway. Presented on Sunday, February 14th, as part of New York fashion week, the show sought an escapist route to the future of sport style.
Y-3 has always melded technology with tradition, and never has that been more apparent. For Fall, the label known for sport elegance took inspiration from bespoke English tailoring, reinterpreting classic shapes in futuristic materials, or alternately, classic materials in futuristic shapes. The result was a kinetic and thoroughly modern take on sportswear. The collection, presented for the second season at the Park Avenue Armory, also captured a playful mood with an industrial laser light show by the British art collective UVA. The show closed with a bang and the superhero theme came full circle as Mr. Yamamoto and a masked male model duked it out in front of the audience. Yamamoto emerged as the winner after the hardcore scuffle. That is, until tough-as-nails supermodel Freja Beha knocked the designer back down to the ground.