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Nike Sportswear x James Jarvis England Team Kit

While British graphic artist James Jarvis is best known for his playful illustrations and contributions to the designer toy phenomenon, he takes his sports seriously. At first glance, his interpretation of the England crest stays true to the national archetype, but up close the designs are all Jarvis: his heraldic lion flashing a trademark googly-eyed grin. Jarvis drew from medieval woodblock prints for inspiration, and the “10” on the chest is traditionally reserved for the most beautiful players of the game.

Six Collaborations spawned from Nike Sportswear’s desire to celebrate the beautiful game of football in a way that connects to the national team fans who dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there was no product connection to this partnerships. This year, Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit. “We wanted to include the kinds of apparel and accessories that would be in a footballers bag,” “They would be the same colors of on-field uniforms, but with the artists’ twists.” says Jarrett Reynolds, Nike Sportswear Apparel Design Director. In order to accomplish this, the Nike team asked artists contribute a badge, mascot, print and an alphabet in their handwriting style. Each collaboration includes N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; then tee for men and tank for women.


Date: Feb 16, 2010  /  Views: 15  /  Author: Edward Chiu
Category: Uncategorized  /  Tags: Nike, James jarvis, Fashion, Footwear, Nike sportswear