Lacoste welcomes its Red! Collection for Spring/Summer 2010. Red! is aimed at the brand’s more youthful audience, presented only at selected boutiques. Lacoste Red! is highlighting the “Comics” theme, inspired by American fantasy heroes such as Superman and Spiderman, while using graphic touches which evoke the theme. Very poppy and graphic, stripes have a hand drawn aspect while colors are outlined in black or white.