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Encino-based Primitive continues its Red Cup tradition with a new campaign featuring well-known model and Miss Howard Stern TV Brenda Lynn as well as Shay Maria. Featured is a behind-the-scenes video with both models as they introduce a new series of product from Primitive, including tees, skate decks, posters, and even coffee table content. Some of these items, featuring both models, look to release next month with the brand’s Spring delivery. Enjoy!