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Quickly becoming a strong player in the realm of American contemporary menswear, 3sixteen present yet another strong collection with their 2010 spring lookbook. Shot on location at the Ace Hotel New York, the hotel’s ambiance and mood reflect perfectly the aesthetics of this season. The post-processed photos offer a throwback to an earlier era which exude a true timeless approach to the brand which has come leaps and bounds over the years.
We are proud to present our Spring 2010 lookbook, shot on location at the beautiful Ace Hotel New York. Dubbed “The country’s most original new hotel” by the New York Times, the lobby of the Ace Hotel was the perfect backdrop for our models, playing its own character in the story we aimed to portray. Our models (none of whom are professionals) and our photographers are all a part of the 3sixteen family, embodying a passion about our product that cannot be artificially manufactured.
Our Spring 2010 range continues our focus on supporting domestic businesses. Shirting fabrics are sourced and sewn together in New York along with our handmade ties. Leather for our footwear comes from the world-famous Horween Tannery in Chicago and is then assembled in Maine. Selvedge denim is flown in from Japan and expertly assembled with heavy duty hardware here in the US. The Spring pieces will begin shipping in late February to all of your favorite retailers and will also be available for sale on our webstore.
Thank you all for your continued support – you can click here to view the Spring 2010 lookbook in the Collection part of our website.
Photographer: Dan Chen
Models: Justin Jones, Shimon Sasaki, Chris Watchorn
Special thanks: Jou-Yie and the entire staff at Ace Hotel for their hospitality