UNDRCRWN “Simon Says” Luxe Varsity Jacket
Historically, the varsity jacket has been used as an award for athletic achievement. Often associated with elite athletes and high performance in team sports, it has since been adopted as a prestigious part of American sports culture. UNDRCRWN harnesses the power of collegiate tradition and American-made authenticity for its Holiday 2010 collection. The new “Simon Says” Varsity Jacket focuses on rich workmanship and quality fabrics – custom-built in the Pacific Northwest. A fun and whimsical burst of color quietly await the wearer on the inside as the “Simon Says” multicolored satin lining picks up on the theme of “Play” highlighted in the UNDRCRWN Fall 2010 T-shirt collection. The jacket will be made available for pre-sale exclusively at Shopundrcrwn.com on December 23, 2010, with a release set for December 27, 2010.