In additional to the beautifully shot “30 Century Man” editorial detailed here, The Rig Out team shot a short film, again in Norway in the summer with world record breaking cyclist James Bowthorpe, showcasing an outfit from Woolrich Woolen Mills’s 2010 fall/winter collection. Styled by Glenn Kitson, both this teaser and the complete clip was edited by Keith Mottram and was photographed and directed by Antony Crook. The accompanying music is from pioneering Scottish post-rock band Mogwai and perfectly complements the long ride. The full edit is scheduled to go live on Friday, alongside a big feature on the arts based site NOWNESS. Enjoy!