Lemon Clothing 2010 Winter Video | Hypebeast

BTW anybody that’s feeling this brand, they recently launched their online shop. Not sure if they distribute to any retailers, but it never hurts to check out ur local shop and ask. Their online shop is posted at lemonhi.com/shop

sad little man..

cool but you used the quote out of context. You dont have to like it, but dissing on the company on this blog is where it becomes hating. just fyi.

cool but you used the quote out of context. You dont have to like it, but dissing on the company on this blog is where it becomes hating. just fyi.

cool but you used the quote out of context. You dont have to like it, but dissing on the company on this blog is where it becomes hating. just fyi.

Poorly Designed graphic tees. Poorly shaped headwear. All of this looks like it was thrown together in a couple months. The video was poorly edited, slow, and BORRING. Dudes standing around in parkinglots? Yup thats what their brand stands for. Not what I want to represent.

Poorly Designed graphic tees. Poorly shaped headwear. All of this looks like it was thrown together in a couple months. The video was poorly edited, slow, and BORRING. Dudes standing around in parkinglots? Yup thats what their brand stands for. Not what I want to represent.

Poorly Designed graphic tees. Poorly shaped headwear. All of this looks like it was thrown together in a couple months. The video was poorly edited, slow, and BORRING. Dudes standing around in parkinglots? Yup thats what their brand stands for. Not what I want to represent.

Poorly Designed graphic tees. Poorly shaped headwear. All of this looks like it was thrown together in a couple months. The video was poorly edited, slow, and BORRING. Dudes standing around in parkinglots? Yup thats what their brand stands for. Not what I want to represent.

truthers gonna truth.

truthers gonna truth.

“If I dont like it, I dont like it, Doesn’t mean that I’m hating!”
-Common

If it’s Dope it’s Dope! If not it looks like this!
Btw getting butt hurt about others opinons shows your ability to control your emotions.
Don’t get emo!

“If I dont like it, I dont like it, Doesn’t mean that I’m hating!”
-Common

If it’s Dope it’s Dope! If not it looks like this!
Btw getting butt hurt about others opinons shows your ability to control your emotions.
Don’t get emo!

“If I dont like it, I dont like it, Doesn’t mean that I’m hating!”
-Common

If it’s Dope it’s Dope! If not it looks like this!
Btw getting butt hurt about others opinons shows your ability to control your emotions.
Don’t get emo!

Getting posted on here already is pretty far for a company this young if you ask me. I’m glad Hypebeast is posting underground again. Im sick of seeing bulls**t from mainstream companies. You expect start-ups to be competing with big timers in the industry on their intro line? You remember stussy’s first line haha?

2 shirt designs, you ordered labels with a name and put that on blank items, shitty fitting hats and fleece = not a real brand. dont see this going far. sorry

Nice pun

Nice pun

I’m definitely not streetwear, or anything else really. I just love fashion. But I’ve come to learn through my exposure to streetwear, that perhaps more than any other genre of style, it seems that the most important thing is authenticity. As in, streetwear is a genre that is extremely rooted in the lifestyle. I mean, logically speaking, just the nature of it and the roots suggest that. But its still embedded in the culture. And there’s is nothing more relateable than authenticity.

If you’re a customer, and you grew up in the culture. Labels that are real, that know that culture. That the philosophy of their clothing is rooted in that, that’s what you’re going to be attracted to. Because at the end of the day, it’s a t-shirt. Or it’s a baseball cap. Or a hoodie. That’s all it is. Just that. So part of what sets others apart is the authenticity. The practical application to the lifestyle. Cause at the end of the day, you want clothes that fit and reflect that.

I think that’s part of the reason why some are disillusioned with original giants like Stussy or Supreme or Bape. Cause they started out that way. Then somewhere along the line, after all that success, they lost that. They found a formula that worked and continued to copy it. No updates to stay relevant. No studying what matters now. A successful formula and name recognition. And that’s obvious to the customer. There’s a disconnect. I always wonder. If Nigo was putting out his current collections way back, before Bape was big, would he ever have become NIGO? Would Bape ever have become BAPE? Above all, streetwear is practical. And sometimes brands lose that.

I say all that to say that what Lemon seems to be doing right is authenticity. That’s why most people here relate to that and applaud it. We can forgive the fact that the entire collection is t-shirts. Because we realize that if they keep this realness, once they have the resources, they’ll be producing top-notch quality.

Hmm. Just my thoughts.

fresh approach, loving this

LOL

“bond make a line and then get back to this brand bc im sure it wont look anywhere near as good as this or launch a cut and sew from scratch and see how you do.”

yall are funny.

“streetwear is like hip hop its not inventing the wheel, its about doing what you love and doing it well”

are you serious when you say this? how old are you 18? did you grow up listening to drake?

1st off Hip-Hop is all about innovation and progression like any other Art Form. I don’t know what drugs you were on when you wrote that. If an Art like Design (or music) is to stay with the same formula it becomes redundant. All great designers must start somewhere true. The great thing about Streetwear is finding a way to express your trade that goes against popular fashion trends.

My problem with start-up brands like this is there is nothing to separate them from the pack.

You’re going to sit there and tell me putting a lemon on a T-Shirt is some sort of brilliant concept? A couple of vintage pictures photo shopped?

C’mon son. They teach you that trash your first year in ANY Design School.

some people in here probably wear’s suits everyday, and too upgraded for the simplistic art of a tee

at this point hypebeast please just shut down the comments section..this ish is getting stupid

to james bond make a line and then get back to this brand bc im sure it wont look anywhere near as good as this or launch a cut and sew from scratch and see how you do.

streetwear is like hip hop its not inventing the wheel, its about doing what you love and doing it well and they did it face the facts dont hate

at this point hypebeast please just shut down the comments section..this ish is getting stupid

to james bond make a line and then get back to this brand bc im sure it wont look anywhere near as good as this or launch a cut and sew from scratch and see how you do.

streetwear is like hip hop its not inventing the wheel, its about doing what you love and doing it well and they did it face the facts dont hate

oh he just mad cause he sells dimes and they push weight .

haters gonna hate.
just fuel to the fire.

“graduation rolled around like rollie pollies”

“graduation rolled around like rollie pollies”

I see where you’re coming from homie, but maybe it’s because some people aren’t born with deep pockets. Some people gotta work their way up from doing tees to doing cut & sew and all that. All I’m saying is that its nice to see some up-and-comers listed with the big names. I bet you never heard of this company before this and I don’t know about you, but I got mad love for the underground coming up. Been there in the struggle and the grind many times before so gotta give it up to those who are on the come up because I know its not easy, especially when so many others are in the same business. I seen a lot of streetwear companies too, but how many get spotted by hypebeast before they even got anything but graphic tees?

Like it or not, tees are the bread and butter of the whole industry. If you’re too good for a tee, you dont deserve to call yourself streetwear. So in the end, I’m calling it like i see it too, you just a hater if you can’t respect that. And that’s real.

I see where you’re coming from homie, but maybe it’s because some people aren’t born with deep pockets. Some people gotta work their way up from doing tees to doing cut & sew and all that. All I’m saying is that its nice to see some up-and-comers listed with the big names. I bet you never heard of this company before this and I don’t know about you, but I got mad love for the underground coming up. Been there in the struggle and the grind many times before so gotta give it up to those who are on the come up because I know its not easy, especially when so many others are in the same business. I seen a lot of streetwear companies too, but how many get spotted by hypebeast before they even got anything but graphic tees?

Like it or not, tees are the bread and butter of the whole industry. If you’re too good for a tee, you dont deserve to call yourself streetwear. So in the end, I’m calling it like i see it too, you just a hater if you can’t respect that. And that’s real.

LOL

Streetwear companies are a Dime a Dozen. In an industry that’s flooded with Graphic Tees why would you follow a trend that’s overdone? Wouldn’t you try to push something a little more ahead of the curve or something that actually stands out?

C’mon son….call it what you want…i’m callin it how it is….real talk

We got a hater a.k.a. Jamesbond232. Remember that everyone has to start somewhere.

Video lookbook is dope. My favorite is the hula dancer in black.

couple graphic tees

nothing great about the designs

cliche

This is super sick, feelin the whole line.

This is super sick, feelin the whole line.

Thought it was cool. Although the video was unnecessarily long.

Thought it was cool. Although the video was unnecessarily long.