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dunhill Presents: Min Kyu Choi "The Flat Plug"

Continually striving to enhance everyday products, South Korean-born designer Min Kyu Choi recently reworked the UK plug. This video, created with dunhill, explains that after having discovered a scratch on his laptop caused by the bulky tri-pin plug, the designer sought to rework the plug to make it more portable and efficient. The folding plug went on to win Min Kyu Choi several design awards and led to dunhill touting him as a “billionaire in waiting.” Enjoy!

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