Ensuring that their reputation for throwing some of the most entertaining launch events around remains well earned, adidas Originals recently celebrated their 2011 spring/summer collection in style. This video was captured at the launch party, held at Point Ephemere in Paris, which will fully refurbished specifically for the event. adidas invited a number of journalists, bloggers and friends to discover Mega, ST and Blue collections. The party featured games, animations, live DJ’s and culminated in a concert by Beat Assaillant. Enjoy!