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adidas Originals 2011 Spring/Summer Collection Launch Party Video

Ensuring that their reputation for throwing some of the most entertaining launch events around

Ensuring that their reputation for throwing some of the most entertaining launch events around remains well earned, adidas Originals recently celebrated their 2011 spring/summer collection in style. This video was captured at the launch party, held at Point Ephemere in Paris, which will fully refurbished specifically for the event. adidas invited a number of journalists, bloggers and friends to discover Mega, ST and Blue collections. The party featured games, animations, live DJ’s and culminated in a concert by Beat Assaillant. Enjoy!

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