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Design guru jeffstaple was a recent guest to Virginia Commonwealth University’s Brandcenter, invited by SHHO (Student Hip-Hop Organization) for a Q & A session regarding the overview of design. Aside from just a general intro into the industry, jeffstaple provided honest insight into branding, creating an identity, his relationship with advertising icon John Jay of Wieden + Kennedy and thoughts on the now controversial 1984 Macintosh ad, amongst several other topics of interest. Offered below is his 5Q session, broken down into five parts. Enjoy!