Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For those unfamiliar with Acronym, they are a high quality label that specialises in outerwear and enjoys much success in Japan. Discussing a range of topics from the foundations of the brand, to the way in which products are created and the future of the label amongst other things. Fans of Hugh himself will be pleased to find that the designer offers a personal insight as to what creativity means to him. Enjoy!