The Remaking of W Magazine

November 11, 2010Cultureby Staff27 Views

W magazine has been given a makeover that will shape its future. This clip details the revival of W magazine, from its logo change to an alteration in its cover format and much more. Guiding us through, editor-in-chief Stefano Tonchi introduces the viewer to the new concepts and indeed to some of the staff behind the scenes. The video provides an exclusive insight into the making and the thought process behind the already rare occurrence of the restyling and publication of an existing magazine. Keep an eye out for celebrity features, models and the way in which the workers envision W magazine’s future. The newly revamped W magazine’s latest instalment features the multi-talented Pharrell Williams. Taking an exclusive look around the star’s home, fans are given the chance to see P’s pool, pianos, contemporary art collection and more. Not content with shooting around the house, Pharrell also partakes in a spot of modelling, sporting an array of different clothes pulled from his own wardrobe. Look out for the feature in its entirety in the forthcoming issue of W magazine, whilst the aforementioned video can be streamed using the hyperlink above.

  • HURK!

    skateboard pete

  • HURK!

    skateboard pete

  • HURK!

    skateboard pete

  • Anonymous

    They just got ON(line).

  • http://pulse.yahoo.com/_TO3OKH5HHDSTYFP66GRA6GFWEU Thomas

    Damn how many Magazines covers/interviews does Pharrell do each year?!

  • http://pulse.yahoo.com/_TO3OKH5HHDSTYFP66GRA6GFWEU Thomas

    Damn how many Magazines covers/interviews does Pharrell do each year?!

  • http://twitter.com/RBSTweet RBSTweet

    Magazines…Never Ever Really Die…

  • http://twitter.com/stillfast STLFSTJ

    OMG what a NERD.

    STILLFAST.

  • SS

    nice post … STFU to all who not agreed wich me

  • SS

    nice post … STFU to all who not agreed wich me

  • SS

    nice post … STFU to all who not agreed wich me

  • Xxo

    if u guys are hating, why r u on this site ?

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  • Theodoreelohino

    just got “Nothing” a few days ago….very dope album
    N.E.R.D. is sick wit it.

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  • Assa

    oi! when’re u lot gonna post Pharrell or Ye’s dick size? we know you have it.

  • Fgdfggf

    its just hypebeast – they are in-love with him

  • Fgdfggf

    its just hypebeast – they are in-love with him

  • Fgdfggf

    its just hypebeast – they are in-love with him

  • Fgdfggf

    its just hypebeast – they are in-love with him

  • Anonymous

    Magazines will probably be non-exsistant in about 10 years.

  • http://twitter.com/ElFuegoElDoom John Cox

    Pharrell has been making news daily

  • http://twitter.com/ElFuegoElDoom John Cox

    Pharrell has been making news daily

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