New Era’s 90th anniversary was met a large-scale project which combined New Era’s sports and street roots with a certain degree of high-end flair. 90 students from some of Europe’s most esteemed fashion colleges were given the opportunity to make their mark on a blank, New Era 59FIFTY canvas. The results were some interesting inspirations which involved a great deal of creativity and attention to detail throughout the executions. Once the dust had settled, it was Craig Green who was declared the winner. While some examples more wearable than others, the notion of highlighting the brand’s nine decades of history and heritage was more than achieved.
Director: Chris Read