etnies Plus x The Lovewright Co. Califas Launch Party

Last Saturday night etnies Plus celebrated the much anticipated launch of The Lovewright Co. shoe collaboration in true California style – with a big party. As two brands with strong roots and homes in Southern California, the aptly named Califas (short for “California”) etnies Plus x The Lovewright Co. boot was the night’s celebrity at the official private release party at Super El Camino in San Diego. More than 300 people came out to support the collaboration project, which included a special DJ set by Mayer Hawthorne. Shots of the night are offered below.

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