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For the 2010 holiday season Cool Hunting introduce their first-ever pop up store, bringing together products from independent companies based in the New York region. Set in Gap’s project space on 5th Avenue, the store is a Cool Hunting production from top to bottom. Their editors hand-picked each item using the same principles—innovative design, artisan craftsmanship, social and environmental consciousness—that attract the site’s following of over 700,000 monthly readers. The resulting assortment ranges from Grado headphones to Amy Sedaris’ new book to exclusive one-offs by Jonathan Adler. Included as well are a series of Cool Hunting collaborations, such as limited-edition Mast Brothers chocolate and an Outlier cycling cap, along with a mini-installation of its digital content. The shop will be open seven days a week through January 2nd (except for Christmas day) and is located on 5th Avenue between 53rd and 54th Streets.