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In conjunction with shelving unit purveyors, Vitsoe, Cool Hunting discuss the interpretations of Dieter Rams’ 10 Principles of Good Design. As a former collaborator with Vitsoe, Dieter Rams’ 10 rules have become an important part of the fundamentals of industrial design. Vitsoe’s current Managing Director Mark Adams highlights the rules through some of Vitsoe’s own furniture and shelving designs.