Benny Gold 2010 Fall/Winter Lookbook

Benny Gold gives us a look into the brand’s very first lookbook, almost five years after its inception. Shot by Slap Magazine photographer Joe Brook, the lookbook documents an everyday routine in the city of San Francisco, highlighting the storied Mission District where the Benny Gold flagship store is situated. The shoot also features a selection of brand supporters, including Ryen and Mike from Atlas Skateboarding, Daren from Deluxe (Real Skateboards, Spitfire and Thunder Trucks) and Matt from HUF. Look for these items now through Benny Gold stockists, as well as the brand’s physical and online stores.