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Back in spring, ALIFE and HIDDEN CHAMPION produced a special book dedicated to the influential New York brand. The two come together once again for Volume 2 “ALIFE IS MONEY” which focuses on ALIFE’s 2010 fall/winter collection including sneakers and apparel. Other content includes photographs based on the ALIFE SESSIONS with John Mayer, Drake, Ricky Powell and Cypress Hill. The book releases with a free pair of collaborative shoelaces on October 10th at select retailers and at ALIFE Tokyo.