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Continuing its growth as a lifestyle brand, John Varvatos is pleased to introduce a full collection of leather goods for the John Varvatos USA label, debuting in stores for the Fall/Winter 2010 season. John Varvatos USA is geared to a younger sensibility than the designer’s eponymous collection, with a preppy-meets-rocker style based on an “imperfectly perfect” appeal. Despite its youthful slant, it still features a very grown-up and meticulous attention to detail and highly innovative finishes. The new accessories collection, including belts, bags, small leather goods and accessories, will integrate seamlessly with the label’s established look.
The new John Varvatos USA accessories deliver strong design aesthetic with many of the products featuring hand finishes. This is particularly noteworthy, given the line’s very accessible price points. In keeping with Varvatos’ signature approach to textiles and materials, all the fabrics and hardware for the USA accessories are developed exclusively for the label. There are five groups, including caribou leather; antique calf; pebble grain; canvas; and a nylon/leather group that is silkscreened with typically irreverent USA motifs: a skull, a guitar, a marijuana leaf. Another iconic symbol, the peace sign hand and flag, is used throughout the collection and stamped on the inside of wallets and used as a lining for bags.
Price points for the collection range from $65-$550 USD, with bags starting at $150; small leather goods starting at $68; and belts starting at $65. John Varvatos USA accessories will be available nationwide in all John Varvatos boutiques.