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From the people who brought you Hellz, GPPR is the latest initiative which switches things up entirely with the upcoming release of a full-fledged men’s line. A short and concise brand philosophy can be seen below with the first line set for summer of 2010.
The Gentleman, the philosopher, the pervert, and the rebel. All embodiments of the manifesto for this line. It appeals to the young sophisticate, who opposes the idea of authority and caters to the artistic and design world…”blurring the lines between those pencil pushers and the know-it-alls.”