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Converse ushers in the next 12 months with its Chinese New Year 2010 Year of the Tiger Collection. Bold Tiger prints grace the collection that features vibrant colors of red, gold, and orange, the most auspicious colors in Chinese culture. The Converse Year of the Tiger Collection pays homage to this important year with product from each of Converse’s original franchises, including playful editions of the Jack Purcell, Chuck Taylor All Star, One Star and Weapon 86 shoes.
Further elevating this special collection and 2010, the Year of the Tiger collection will come in special packaging design inspired by the age-old Chinese tradition of the “red envelope” to wish fortune and wealth. With a tiger graphic embossed in gold and black, the Converse shoebox is a modern interpretation of the red envelope. The Chinese New Year 2010 Year of Tiger footwear collection launches nationwide in Converse stores on January 1st, 2010, exclusive only to China.