BMW x MEDICOM TOY BEARBRICK "BMW Studio One"

http://hypebeast.com/2010/1/bmw-medicom-toy-bearbrick-bmw-studio

To commemerate the grand opening of the new BMW Studio One space later this month, MEDICOM TOY has teamed up with the German automotive manufacturer to create a three-piece release of the iconic BEARBRICK figure. With a theme of sustainability, 30% of the plastic used in the creation of the BEARBRICKS are recycled while the figure’s aesthetics represents aspects of the BMW EfficientDynamics technology. The figure comes in a 50%, 100% and 400% size. The BMW Studio One will serve as a place to educate in regards to the growing issues of sustainability in the automotive industry.

Source: Openers

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