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Representing Nike Sportswear’s “West Coast Maverick” is Las Vegas native and FRUITION founder Samantha Jo Alonso. Currently on her I’m-POSSIBLE journey of running 5 marathons in a year, she hopes to present a story beyond just that of her fashion background. Her participation in various marathons has been coupled with a fundraising campaign for the charities of Team For Kids and The Kanye West Foundation. For more information, head over to her personal site.