As an independent label, British footwear brand Pointer has done a remarkable job along the years. Beyond an increasingly successful label, founder Gareth Skewis had an important role in saving British skate institution, Slam City Skates. In this episode of hypebeast.tv, he took the time to run through a typical day for him in London’s East End as well as talk about the Pointer aesthetic and how Pointer gets by in an arena dominated by corporate footwear companies.
Director: Chris Read
Essentials: ROID 
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