BMW Art Car: From 1975 to 2010
August 8, 2010 ⋅ Arts ⋅ by Jon Luk ⋅ 13 Views

In 1975, the idea that art and racing could be intertwined was introduced by French race car driver and auctioneer, Herve Poulain, who enlisted the services of renowned artist Alexander Calder to personalize a BMW 3.0 CSL which was to be used in the 1975 Le Mans endurance race. Since then, both BMW racing and production models have served as a canvas for some of the most prolific artists this world has ever seen, including Andy Warhol, Robert Rauschenberg and Roy Lichtenstein.  The art cars are a reflection of contemporary culture – design re-purposed to contend with the ever-growing advancements in technology – and the culmination of heap-loads of talent.

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  • http://www.nakedpresidents.net johnGEEEEEE

    art and cars! thats why its on hypebeast DUHH

  • http://www.nakedpresidents.net johnGEEEEEE

    art and cars! thats why its on hypebeast DUHH

  • Ronnie

    I’ve always loved Beemers and their art cars, my dad had a “batmobile”……for all you guys in the know!!. But!!……..sorry, I’m with KS, what exactly is the aim of this peice of news????, I was expecting some special xibition taking place or some special set of pics to go an buy!!!!. this seems to be just sth to take up abit of space???. There simply is no real aim or reason to show this……although… it is nice to see!!!.

  • Ronnie

    I’ve always loved Beemers and their art cars, my dad had a “batmobile”……for all you guys in the know!!. But!!……..sorry, I’m with KS, what exactly is the aim of this peice of news????, I was expecting some special xibition taking place or some special set of pics to go an buy!!!!. this seems to be just sth to take up abit of space???. There simply is no real aim or reason to show this……although… it is nice to see!!!.

  • http://www.yokioland.com www.yokioland.com

    This is a wicked little video. nice to see a car manufacturing heavyweight engage in a softer and ‘sillier’ form of communication. The colours used on the Jeff Koons car at the end are amazing.

  • http://www.yokioland.com www.yokioland.com

    This is a wicked little video. nice to see a car manufacturing heavyweight engage in a softer and ‘sillier’ form of communication. The colours used on the Jeff Koons car at the end are amazing.

  • http://jonharney.com/blog KS

    HYPEBEAST DOESN’T KNOW SHIT ABOUT BMW ART CARS.

  • http://jonharney.com/blog KS

    HYPEBEAST DOESN’T KNOW SHIT ABOUT BMW ART CARS.

  • Ryan

    Wow employing young artists to create all of your work for you has really paid off for Jeff Koons!

  • Ryan

    Wow employing young artists to create all of your work for you has really paid off for Jeff Koons!

  • koffie

    @mg
    that is dat german bmw steez.
    in germany, they only show dubbed television, because they only know german, and dont want to read subtitles(?)
    the dubs are horrible, and are actually very similar in enthusiasm this voice-over carries

  • koffie

    @mg
    that is dat german bmw steez.
    in germany, they only show dubbed television, because they only know german, and dont want to read subtitles(?)
    the dubs are horrible, and are actually very similar in enthusiasm this voice-over carries

  • mg

    this voice-over is terrible

  • mg

    this voice-over is terrible