Martin Frei Presents the Urwerk CC-1 Cobra
July 22, 2010 ⋅ Design ⋅ by Staff ⋅ 13 Views

Sometime back Hodinkee had the chance to sit down with Martin Frei, chief designer for modern haute horology brand Urwerk. He walked them through his entire design philosophy and explained each of Urwerk’s timepieces. Just a few weeks back, Urwerk released their Black Cobra CC-1 that got the whole world buzzing. The Cobra looks good, there is no doubt about that, but after reading some other blogs posts on this watch, it was clear that readers can’t really grasp this watch until they see it in action. Luckily, they have this video of Martin explaining the original Cobra. Watch below and you’ll see why!

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  • Shin

    So much engineering and still, it has a bad ergonomy… lol

  • Shin

    So much engineering and still, it has a bad ergonomy… lol

  • Shin

    So much engineering and still, it has a bad ergonomy… lol

  • gq

    urwerks rocks, no stepping to this company

  • gq

    urwerks rocks, no stepping to this company

  • gq

    urwerks rocks, no stepping to this company

  • the great master

    i wonder what NOOKA thinks about this?

  • the great master

    i wonder what NOOKA thinks about this?

  • the great master

    i wonder what NOOKA thinks about this?

  • layboy

    they cost about $50,000 a piece. wtf!!!

  • layboy

    they cost about $50,000 a piece. wtf!!!

  • layboy

    they cost about $50,000 a piece. wtf!!!

  • http://www.plndrcoupons.net/ plndr coupons

    haha this looks really nice. but its probably really really expensive

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    haha this looks really nice. but its probably really really expensive

  • http://www.plndrcoupons.net/ plndr coupons

    haha this looks really nice. but its probably really really expensive

  • dosu

    It’s way to thick to look nice with short sleeve shirt, plus it’s probably onnnee millllliiiooon dollllars!

  • dosu

    It’s way to thick to look nice with short sleeve shirt, plus it’s probably onnnee millllliiiooon dollllars!

  • dosu

    It’s way to thick to look nice with short sleeve shirt, plus it’s probably onnnee millllliiiooon dollllars!

  • Pingback: Urwerk CC-1 Cobra Watch | Pilots Cabin | Your Birds Eye View

  • itsmeagain

    A watch should tell you the time instantaneously. Don’t need to do any math equations. This is just OTT and not necessary.

  • itsmeagain

    A watch should tell you the time instantaneously. Don’t need to do any math equations. This is just OTT and not necessary.

  • itsmeagain

    A watch should tell you the time instantaneously. Don’t need to do any math equations. This is just OTT and not necessary.