Calvin Klein Jeans QR Code Billboard | Hypebeast

Calvin Klein Jeans recently put up three billboards (2 in NYC and 1 in LA) to promote the brand’s upcoming campaign for Fall/Winter 2010. Rather than your usual model shots, the billboards feature a QR code, which is quite the norm in Japan. The code allows you to use your smartphone to scan the image, being lead to an exclusive 40-second commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. The billboards will be up for a bit over a week; surely a test run by CK Jeans.

Source: Mashable