copy 2011 Spring/Summer Collection The Rider

American label copy debuted its 2011 spring/summer collection at (capsule) this past week. Titled “The Rider”, the collection positions itself as a brand of footwear for the bike enthusiast. Combining minimalist design with the proper reinforcements necessitated by riding, copy joins a growing number of brands appropriated for the increasingly large rider demographic.

Photography: HYPEBEAST

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