Wong Wong x Happy Socks "World Cup 2010" Collection

New York-based design collective Wong Wong join forces with Happy Socks in a “World Cup 2010” collection. Traditional football powerhouses are a notable theme alongside the inclusion of World Cup 2010 hosts, South Africa. The whole collection includes Argentina, Brazil, England, France, Germany, Holland, Italy and South Africa. Each of the World Cup-winning countries except for Holland and South Africa each include a star relative to the number of championships hoisted in the past. The socks release May 21st, 2010 at select retailers.

Happy Socks by Wong Wong

Happy Socks have collaborated with designer Stephen Wong, head of NY design collective Wong Wong and former long time Art Director of Helmut Lang Studios, for a project that will see Stephen design an exclusive collection of socks specifically for the World Cup 2010.

With inspiration sought from the world of football, the collection pays homage to the rich footballing cultural history of eight chosen nations from across the globe.

Recognizable the world over for their colours, flags, and kits as well as their respected involvement in the world of football, the eight countries represented are Argentina, Brazil, England, France, Germany, Holland, Italy, South Africa.

Six nations of the Eight in the HS x WW collection are previous World Champions, their total of victories are highlighted with an embroidered star signifying number of titles won.

Through this unique partnership, Happy Socks x Wong Wong are highlighting the importance of football as a colourful sport with passion and style at its roots that brings people together.

Released on the 21st of May, the socks will be available all over the world just in time for the
World Cup 2010.

So choose your team, put on the socks and go show the world your colours…