The Polaroid 300 camera marks the return of instant film photography. It is the first of many new products that help fans create, capture, print, store, share and enjoy images. Featuring classic Polaroid instant film, automatic flash and four scene settings, the new Polaroid 300 Instant Camera delivers a new twist on the classic instant photo. The camera is available beginning April 2010 at Bloomingdales, J&R and Polaroid.com, with a suggested retail price of $90 USD. Ten-packs of Polaroid 300 instant film retail for $10 USD at Bloomingdales, J&R and Polaroid.com.