Style Salvage puts us onto the debut collection from A. Hallucination, an English menswear brand created by the duo of Hwan Sun Park and Chung Chung Lee. The collection presented is for the 2010 Fall/Winter season and highlights looks ranging from casual to more sophisticated offerings. Further information behind this season’s inspiration and brief brand history is offered below.
A. Hallucination is the realised imagination of two menswear graduates of Central Saint Martins, Hwan Sun Park and Chung Chung Lee. Having gained vital design experience at Alexander McQueen, Tom Ford, Ozwald Boateng and Burberry the pair decided AW10 was the perfect time to launch their own label. A label that catered to the new English dandy. The collection presents a sharp, contemporary take on classic British tailoring by infusing urban city wear influences while the styling offers a modern twist to a classic look.
Entitled ‘The First Peal’, the main theme of the collection is the interplay between modern and classic design and the design duo looked to London’s scenery for inspiration. The pieces fuse both formal and more casual elements seamlessly in much the same way as opposing but complimentary architecture like St Paul’s Cathedral and the Millennium Bridge sit in close proximity. In my the same way as the city skyline, the clothes seemingly begin from a traditional stand point but rather than being nostalgic and whimsical, the collection evolves to reflect the spirit of twenty first century gentleman.