adiCup 2010 will launch this weekend in New York as this year’s tournament is extra special as it coincides with the 2010 World Cup in South Africa. As part of the festivities, a commemorative pack was created involving Arkitip and UNDFTD which will be an ongoing trend amongst each participating city. The pack includes a carryall bag, a jersey and a pair of footwear, the Votary. The kit features an Argentina inspired striped motif with branding involving all the participating parties. The Votary features a blue suede upper with an awesome nod to adidas’ legendary soft ground boot, the World Cup with a clear outsole showcasing a similar pattern as that seen on the aforementioned boot.
UPDATE: We’d like to announce that Claudio C. is the winner of the adiCup 2010 NYC and Tokyo Packs. Claudio, you have been notified by email and the packs are slated to arrive soon. To all those that participated, thanks! Be sure to keep an eye out for the next adiCup context.
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