Y-3 | 2010 Spring/Summer Film featuring Zinedine Zidane
February 11, 2010 ⋅ Uncategorized ⋅ by Staff ⋅ 3 Views

Y-3′s Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3′s collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 2010 FIFA World Cup(tm), the campaign celebrates an icon of sports heritage: the team portrait. Filmed & edited by Theo Stanley, styled by Nicola Formichetti and art directed by Doug Lloyd of Lloyd & Co, the film was shot on location in a stark urban setting, with models representing the eight soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia.

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  • FIFAdor

    Word…it’s alright, but it ain’t real. Maybe when they can get Japanese models (or Asian at least) to represent Japan then I could consider it real. I don’t think Argentina is represented either, judging from the looks of that girl. Funny thing is that Y-3 is by Yohji Yamamoto, who is of Japanese descent. The Japanese are making dope shit right now but can’t get Asian models to model for them? Or is it the designer’s decision not to have Asian models? Things that make you go hmmm…

  • FIFAdor

    Word…it’s alright, but it ain’t real. Maybe when they can get Japanese models (or Asian at least) to represent Japan then I could consider it real. I don’t think Argentina is represented either, judging from the looks of that girl. Funny thing is that Y-3 is by Yohji Yamamoto, who is of Japanese descent. The Japanese are making dope shit right now but can’t get Asian models to model for them? Or is it the designer’s decision not to have Asian models? Things that make you go hmmm…

  • FIFAdor

    Word…it’s alright, but it ain’t real. Maybe when they can get Japanese models (or Asian at least) to represent Japan then I could consider it real. I don’t think Argentina is represented either, judging from the looks of that girl. Funny thing is that Y-3 is by Yohji Yamamoto, who is of Japanese descent. The Japanese are making dope shit right now but can’t get Asian models to model for them? Or is it the designer’s decision not to have Asian models? Things that make you go hmmm…

  • boogie

    haha yh oh boy. This is mad whitewashed, didnt know adidas rolled like that. and i thought i was the only one that noticed. Before any1 says im just being recactionary, look at the countries listed and see if there is any clear, relevant representative. Maybe theyre from there. but they dont look it and an ad is a visual not a historical work.

  • boogie

    haha yh oh boy. This is mad whitewashed, didnt know adidas rolled like that. and i thought i was the only one that noticed. Before any1 says im just being recactionary, look at the countries listed and see if there is any clear, relevant representative. Maybe theyre from there. but they dont look it and an ad is a visual not a historical work.

  • boogie

    haha yh oh boy. This is mad whitewashed, didnt know adidas rolled like that. and i thought i was the only one that noticed. Before any1 says im just being recactionary, look at the countries listed and see if there is any clear, relevant representative. Maybe theyre from there. but they dont look it and an ad is a visual not a historical work.

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  • that guy

    zi-zou!!

  • that guy

    zi-zou!!

  • that guy

    zi-zou!!

  • Dixonsyder

    Was hopin they’d showcase the gear more
    BD

  • Dixonsyder

    Was hopin they’d showcase the gear more
    BD

  • Dixonsyder

    Was hopin they’d showcase the gear more
    BD

  • http://www.benjaminknight.name Benjamin

    Nice, except the last shot that makes it clear he wasn’t there at the same time as the models.

  • http://www.benjaminknight.name Benjamin

    Nice, except the last shot that makes it clear he wasn’t there at the same time as the models.

  • http://www.benjaminknight.name Benjamin

    Nice, except the last shot that makes it clear he wasn’t there at the same time as the models.

  • LV

    im still mad at you zidane…

  • LV

    im still mad at you zidane…

  • LV

    im still mad at you zidane…

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  • oh boy

    Shouldn’t they have at least used an Asian girl to represent Japan? Just a thought…

  • oh boy

    Shouldn’t they have at least used an Asian girl to represent Japan? Just a thought…

  • oh boy

    Shouldn’t they have at least used an Asian girl to represent Japan? Just a thought…

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