Masafumi Watanabe: The Gentleman’s Way | Hypebeast

In the last few seasons, Japanese brand Bedwin has exploded in popularity. For brand founder Masafumi Watanabe, otherwise known as Bebe, the success of his label was far from surprising as it ushered in collection after collection of high-quality and timeless designs. Having had a hand in the founding of cult Japanese brand Tenderloin, the experiences allowed him to ensure the proper approach and quality was transmitted seamlessly into Bedwin. Speaking with Bebe, we derive a good understanding of how he credits much of his personal success with his travels around the globe as it proves to be an influential factor throughout his work.

Interview: JP
Photography: Ivan Hugo