Nike Sportswear “Destroy” London Varsity Jacket
February 2, 2010 ⋅ Uncategorized ⋅ by Eugene Kan ⋅ 1105 Views

The Nike Sportswear “Destroyer” Varsity Jacket campaign recently made its way to London following previous releases in Tokyo and New York. Much like the previous campaigns, the London project brings together up-and-coming and influential personalities in the creative landscape of one of the world’s most iconic and culturally rich cities. The construction of the jacket is a modern classic combining the traditional elements of a varsity jacket with innovative Nike ACG engineered techniques and executions. The list of 8 creatives for this campaign include Actress, Atalanta Weller, Dominic Waldouck, Eric Underwood, Fabien Ruzelnicki, Harry Malt, Sara El Dabi, Tinie Tempah and Loren Platt. More details on the background of each personality can be seen over at Dazed Digital.

Photography: Laurence Ellis
Styling: John McCarty

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  • anthony

    THE best varsity jacket Ive ever seen.
    When I finally get some money I’m getting one.

  • anthony

    THE best varsity jacket Ive ever seen.
    When I finally get some money I’m getting one.

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  • Jesus Saves

    Chicago please?

  • Jesus Saves

    Chicago please?

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  • torch.

    dope ish!! I hope zürich’s next!!!

  • torch.

    dope ish!! I hope zürich’s next!!!

  • krusttyyy

    one of the best varsity jackets i’ve ever seen.

  • krusttyyy

    one of the best varsity jackets i’ve ever seen.

  • http://wings.blogbus.com wing

    i want to get one! WOW !

  • http://wings.blogbus.com wing

    i want to get one! WOW !

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  • http://www.nufabric.org Nikolay Vanchev

    Stop yelling about NIke being stupid. The whole thing with the feature is mostly initiated by Dazed, and it’s good.

  • http://www.nufabric.org Nikolay Vanchev

    Stop yelling about NIke being stupid. The whole thing with the feature is mostly initiated by Dazed, and it’s good.

  • 90Til

    One of the best varsity jackets I’v seen in a while.

  • 90Til

    One of the best varsity jackets I’v seen in a while.

  • ENDO SHZ

    ??Atalanta Weller, Dominic Waldouck, Eric Underwood, Fabien Ruzelnicki, Harry Malt, Sara El Dabi, Tinie Tempah and Loren Platt???????? WHO??? . Really NIKE this is getting stupid now, I have lived in London all my life and never heard of any of these endorsements or ‘creatives’ (exactly why it took 8 people to be creative with what we see, I dont know) you need to badly step your game up and be more realistic. Picking no namers is a no brainer.

  • ENDO SHZ

    ??Atalanta Weller, Dominic Waldouck, Eric Underwood, Fabien Ruzelnicki, Harry Malt, Sara El Dabi, Tinie Tempah and Loren Platt???????? WHO??? . Really NIKE this is getting stupid now, I have lived in London all my life and never heard of any of these endorsements or ‘creatives’ (exactly why it took 8 people to be creative with what we see, I dont know) you need to badly step your game up and be more realistic. Picking no namers is a no brainer.

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  • BKE420

    the zipper makes this varsity different. not bad. dig the blk/red one w/out london on the back.

  • BKE420

    the zipper makes this varsity different. not bad. dig the blk/red one w/out london on the back.

  • Tom

    love it, when ll it drop?

  • Tom

    love it, when ll it drop?

  • http://twitter.comnipsta @nipsta

    who are these guys ?

  • mista3stripes

    UMMMMMM…..I gess da chics in London say “2 hell wit low-rise denium”

    WUTDaFUUH….>

    BOOYAKAA~

  • mista3stripes

    UMMMMMM…..I gess da chics in London say “2 hell wit low-rise denium”

    WUTDaFUUH….>

    BOOYAKAA~

  • AY

    i saw the white sleeve one in selfridges last week

  • AY

    i saw the white sleeve one in selfridges last week

  • P.A.’s Finest

    That blk/red jumpoff is bananas.

  • P.A.’s Finest

    That blk/red jumpoff is bananas.

  • bc

    got the tokyo one~ dope. hope they do release the black in the future!

  • bc

    got the tokyo one~ dope. hope they do release the black in the future!

  • p

    jackets are nice, cool pics, please tell me that high-waisted jeans aren’t coming back in style

  • p

    jackets are nice, cool pics, please tell me that high-waisted jeans aren’t coming back in style

  • http://www.thedailystreet.co.uk/ grizzle

    need to get one of these!

  • http://www.thedailystreet.co.uk/ grizzle

    need to get one of these!

  • http://www.brutblog.com Monseigneur Alexander

    I like this collabbo. Very dope collection!

  • http://www.brutblog.com Monseigneur Alexander

    I like this collabbo. Very dope collection!

  • http://www.mostvaluablepound.com necromation

    Another bunch of people that nobodys cares about…This not MY london!

    I love you Nike… But your slipping :(

  • http://www.mostvaluablepound.com necromation

    Another bunch of people that nobodys cares about…This not MY london!

    I love you Nike… But your slipping :(

  • Elias

    DROP DATE. NOW! NOWWW!!!

  • Elias

    DROP DATE. NOW! NOWWW!!!

  • Nick

    I want the the black one!

  • Nick

    I want the the black one!

  • http://www.streetblogger.fr Big Ad

    Where do I can buy it ?

  • http://www.streetblogger.fr Big Ad

    Where do I can buy it ?

  • VK

    dope jackets

  • VK

    dope jackets