Nike Sportswear "Destroy" London Varsity Jacket

The Nike Sportswear “Destroyer” Varsity Jacket campaign recently made its way to London following previous releases in Tokyo and New York. Much like the previous campaigns, the London project brings together up-and-coming and influential personalities in the creative landscape of one of the world’s most iconic and culturally rich cities. The construction of the jacket is a modern classic combining the traditional elements of a varsity jacket with innovative Nike ACG engineered techniques and executions. The list of 8 creatives for this campaign include Actress, Atalanta Weller, Dominic Waldouck, Eric Underwood, Fabien Ruzelnicki, Harry Malt, Sara El Dabi, Tinie Tempah and Loren Platt. More details on the background of each personality can be seen over at Dazed Digital.

Photography: Laurence Ellis
Styling: John McCarty