HUF: American Pastime | Hypebeast

What else is on tap for HUF with Fall/Winter surely already complete?

Besides our first launch of footwear, you’ll be sure to see a good range of apparel, along with special projects sprinkled in.

Can we expect the footwear program to reflect Americana like the apparel or will it be a more skate-centric range?

The footwear program has a pretty simple and clean aesthetic. We wanted to offer shoes that look good when worn with our apparel, but function really well when actually going out for a hard skate. We have both cup soles and vulc soles depending on the skate shoe you prefer, but all styles can be worn casually as well. I think as long as we keep focusing on the details and materials, and a classic styling we hope to provide a good range for people to choose from, regardless if they skate or not.